Our Locations
New York, NY
Washington, DC
Get In Touch
[email protected]
[email protected]

About

Our story so far
Who we are

We’re a studio making things that feel human, intentional, and genuinely meaningful. With roots in latin and multicultural perspectives, we mix strategy, storytelling, and a lot of heart to help brands show up with real authenticity.

Our Story

How CasaCele began

Carla and Lupe met in high school in Peru and quickly formed the kind of friendship that is like family. Their bond deepened through shared experiences, big dreams, and countless moments of cheering each other on.

Today, Carla—whose initial is spelled out as “ce” (pronounced “seh” in Spanish)—is based in D.C., while Lupe—whose initial is spelled out as “ele” (pronounced “eh-leh” in Spanish)—lives in New York. Together, their initials form cele: a celebration of their shared journey, a name that reflects their partnership, their story, and a quiet nod to the celestial inspiration behind it.

After years of growing along their own paths, they came together to build casa cele—a studio grounded in passion, collaboration, and a commitment to meaningful work. Guided by a multicultural lens shaped by their Latin American roots and international experience, they help brands connect authentically with diverse audiences. More than a studio, casa cele is a home for ideas: a space where storytelling, culture, and strategy meet to create work that feels both thoughtful and true.

get to know us

Hi! I'm Lupe

I was born by the breezy, salty coastline of Lima, Peru, and later found my wings in New York City. It’s where I learned to stretch my creativity, trust my curiosity, and grow into the person I am today. Now, the city’s heartbeat feels like my own, and it’s the place I proudly call home.

 

At my core, I’m a people person—a storyteller who cares deeply about real connection. In a world buzzing with noise but often short on honesty, I’m drawn to anything that makes us feel. I tell stories through music, food, wine, art, and color—little moments designed to bring people closer and help hearts recognize one another.

 

Curiosity shapes me. I ask endless questions because I love understanding what moves people, how they dream, and why they see the world the way they do. I find joy in turning ideas—especially dreams—into something real. I’m a believer in energy, in the invisible threads that connect us, which is why intention, sustainability, and giving back sit at the center of my life.

 

Music is one of my great loves—not just curating it, but discovering it. I’m always chasing new sounds, unexpected rhythms, and lyrics that linger long after the song ends. Traveling gives me that same spark—there’s magic in waking up somewhere unfamiliar. And the ocean, especially the cold Pacific, is my reset button, the place where everything becomes quiet and clear again. I also love exploring new flavors and wines, something my career in the food, wine, and spirits world has let me dive into fully.

 

I’m deeply proud to be Latina. Watching Latin-led brands rise and make waves globally feels like watching pieces of home take flight.

 

This is me—the heart, the rhythm, the energy behind everything I do.

This is Carla

Ever since I can remember, I’ve used different outlets to express my creativity, with visuals and color as my main storytellers. I’m constantly learning, always evolving toward what’s next. I daydream about design, embrace challenges, and find fulfillment in problem-solving.

 

My family means everything to me—and in a way many immigrants will understand, they taught me that resilience fosters growth, that being a good human matters above all, and that forgiveness, though often unseen, carries immense value. I believe deeply in humanity, even if I sometimes spend more time with animals.

 

I’m drawn to the things often overlooked, always seeking new ways to see the world differently. Whether through conversations about our existence, studying museum pieces with intention, or noticing the beauty in everyday objects, my attention lingers on the smallest, often unnoticed things.

 

Nature is where I return to myself. The sound of wind moving through leaves, river water flowing over stones, waves breaking in the ocean, the crackle of burning wood. I crave silence; the kind where I can hear my own breathing.

 

I feel best when my mind, body, and soul are in balance. I don’t always achieve it, but most of the time, there’s nothing that good music and a warm cup of coffee can’t fix. 😉

 

I believe in frequencies and in the idea that what you put into the universe comes back to you. CasaCele embodies that belief for me. I’m ready to walk alongside teams, navigate the unknown, and help them uncover and define their own brand voice.

Clients come to us for intuitive, culture-forward digital experiences—and stay for the creativity, intention, and clarity we bring to every project.

See how we can help
Our expertise

Design, Strategy,
and Everything Between.

Creative Design & Visual Identity

Shaping how brands look, feel, and connect with their audiences through compelling visual experiences.

Brand & Marketing Strategy

Guiding brands with data-driven insights, strategic positioning, and culturally informed marketing plans.

Community & Cultural Engagement

Deepening audience relationships through engagement strategies, experience design, and storytelling.

Experiential Marketing

Strategic planning and concepting for physical experiences to help brands bring ideas to life.

Let's talk

Ready to work together?

Contact Us

Drop us a line—we’re excited to hear what you’re working on.